“The fact that we are a small company operating from the heart of the Black Forest transfers to our products. “We rely on a number of factors here, such as sympathy and identification,” said another employee. The Rothaus brewery success is a sign that consumers are moving away from that and appreciating regional specialities again,” he added. “The bigger the corporations becomes, the more impersonal and anonymous their beverages get. “It appears that Germany is heading more and more towards the situation we see in the United States, where only a few suppliers influence the beverage industry,” said the spokesperson. Image: APĪ spokesperson at the German Brewer’s Association told DW-WORLD that a trend similar to one in the United States could be the reason behind the rising popularity of "Tannenzäpfle". trend showing in Germany The big breweries may be the architects of their own future problems. For a company in this sector to not only be a success but to double its profits, that doesn’t happen on its own.” “For the past ten or twelve years, many have had to live with losses, year in and year out. “These are very rough times for the breweries,” said one employee at the Rothaus brewery in an interview with DW-WORLD. Despite the fact that the Rothaus brew is expensive in comparison to the products of other locally owned breweries, the company turnover grows about five to nine percent every year with net sales of 28 percent. Thirty or forty lorries, each carrying a load of 30,720 bottles of the speciality Pils beer, leave the small brewery every day destined for bars and shops across Germany. It could be that, even in an economically stunted environment, people will buy the products they like. So how are the clever brewers managing to drive their company fortunes up at a time when many of their counterparts are heading downhill? The Badische Staatsbrauerei Rothaus, situated in the idyllic green meadows and dark fir forests of Baden in the Black Forest, may not be everyone’s idea of a cut-and-thrust enterprise, but the makers of "Tannenzäpfle" beer have made such progress this year that they gave their employees a bonus of three months pay. Year-end celebrations at Rothaus Image: AP However, one company stands out as an example of how to cope in such difficult times. One sector that has particularly suffered is the German beverage industry, where consumption figures have been falling for the past few years. The state of the economy and the effects on consumer confidence have cut the profits of big companies and have backed smaller firms up against the wall. It was a great evening out in the beautiful Black Forest with drinks, music, and food.There is no doubting that 2003 has been a bad year for middle-sized enterprises in Germany. Our musical entertainment for the evening was Wirewood Station, champs of the “ Best Acoustic Band in Colorado” at the Rocky Mountain Music Festival as well as winning the “ Best Band in Colorado Springs” by the readers of the Gazette for 3 years in a row! We were excited to have Pikes Peak Brewing Company, Black Forest Meadery, JAKs Brewing Company, Lost Friend Brewing Company, Storybook Brewing, Black Forest Brewing Co, Goat Patch Brewing Con and Evergood Elixirs! We had a selection of beers, meads, ciders, and even wines from local breweries to sample. We hope you can attend the Black Forest Biergarten, you will have a great time while helping to maintain a pivotal force in the heart of our community. The Community Center has been the site of many events over the years, including concerts, weddings, dinners, holiday celebrations, craft fairs, and the Black Forest Festival. The Black Forest Community Center is a log-building that was built by the community in 1924 and still stands at the corner of Black Forest and Shoup Roads. “Raise the Roof” campaign to help provide a desperately needed new roof to the Black Forest Community Center. We had such a great time at the 3rd Annual Black Forest Biergarten Fundraiser.
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